CGI & CREATIVE RETOUCHING
Key visuals, CAD & 3D modelling and rendering for automotive, food & beverage etc.
Where ideas become ads.
Providing creative production support
for ad agencies for over 20 years.
Think of us as an extension of an agency’s creative department, bringing specialist skills that evolve with the changing needs of agencies. Skills you might need sometimes, but not all the time. We’re there when you need us, without the constant overhead.
We can jump in at any stage but the best work often starts early, when you have a great idea and need to work out how to make it happen. We can help scope and sell the production, find efficiencies and refine the creative around what’s achievable within the time and budget available.
We can manage the production in-house, or bring in extra talent if needed and oversee every stage through to delivery.
Our extended family includes photographers, illustrators, sound designers, technical people such as model-makers, coders, simulation specialists, and just about anyone else needed to bring great ideas to life.
Whether you need us to bring all the pieces together or just take care of one part, we’re happy to do either.
Featured Work
Core Services
ANIMATION
3D & 2D animation for TVCs, OLVs, DOOHs and other acronyms.
DESIGN & TYPOGRAPHY
Custom font design, 3D typography, hand-lettering, physically-made type. Tool-kits, layouts, campaign adaptations and roll-outs.
PRODUCTION DESIGN
Pre-visualisation, technical development and physical design for builds, props and installations.
AI ASSISTED WORKFLOWS
We’ve developed ethically considered AI pipelines for tv production and can help identify and integrate AI workflows to support your project.
SPECIAL PROJECTS
Unique projects that sit outside the usual categories where we can help solve problems, develop ideas and work out the best way forward.
Recognised by
Cannes Lions / D&AD / Clio / The One Show / ADC / AWARD / Axis Awards / Best Awards / Campaign US Big Awards / Spikes Asia
Enquiries
Ben Lockwood
Ben co-founded The Craft Shop in 2005, after six years in the creative department at ColensoBBDO. Surrounded by talented creatives with endless great ideas, he quickly learned how to bring all kinds of ads to life. Crafting ads by day and writing music for ads by night, he was immersed in the art of making things, picking up his fair share of awards along the way. The Craft Shop was born out of a genuine love of making things, all kinds of things, and the idea of taking those skills beyond a single agency.
Administration
The Craft Shop is based in New Zealand, working worldwide.
We are currently open and the time is —.
© The Craft Shop Ltd. All rights reserved.
Website designed and developed by The Craft Shop.
Terms of Use
Last updated September 2026
These terms apply to your use of The Craft Shop website. By using it, you agree to them. If you do not agree, please do not use the site.
Website and content
The content on this website is provided for general information about The Craft Shop and our work. We may update, change or remove content at any time without notice. While we aim to keep it accurate, we do not guarantee that all information is complete, current or error-free.
Our work and intellectual property
Unless stated otherwise, all website content, including artwork, images, films, copy, designs, trade marks and other materials, is owned by or licensed to The Craft Shop or the relevant client or rights holder. You may view and share it for personal, non-commercial reference, but must not reproduce, adapt, distribute or use it commercially without written permission.
Projects and services
Any project or service provided by The Craft Shop is subject to its own written scope, estimate and agreement. Website content does not form a binding offer, commitment or quotation.
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Availability and liability
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Changes to these terms
We may update these terms from time to time. The latest version will always appear here, and continued use of the site means you accept the updated terms.
Governing law and contact
These terms are governed by the laws of New Zealand. For questions about them, contact admin@thecraftshop.co.nz.