TELSTRA BABUSHKAS Telstra, Australia

We produced a fully integrated campaign including television, digital, print and outdoor for Telstra Australia, centred around a family of Babushka dolls, called 'The Babushkas'. We developed 11 characters and an meticulously crafted miniature world including houses (full interior and exterior), cars and accessories. An online VR experience was developed where users would explore the Babuska's world and discover more about the different Telstra products within the home. An agency toolkit was also put together to allow them to really make the most of all the different miniature style assets we created.