MINI ELECTRIC BMW Mini, USA
We had the pleasure of directing and animating this global project for Mini USA. A total of 18 campaign assets were created including a 30″ television commercial, 15″ cutdowns, social media videos in a variety of different aspect ratios and durations, digital out-of-home and high-resolution print assets.
Our polar bear character was so well received, with thousands of social media comments suggesting that he should have his own paint colour named after him, that Mini introduced a brand-new paint colour for their electric range called Nanuk White - The commercial that became a paint colour!
We were also stoked to see our work shortlisted three times at the ADC Awards for animation craft and twice at The One Show in the social media and direct marketing categories.
- Agency
- Pereira O’Dell, New York
- Contribution
- Direction and Animation
- Awards
- ADC Awards Finalist 'Craft in Motion & Film Animation'
- ADC Awards Finalist 'Craft in Video Animation'
- ADC Awards Finalist 'Motion & Film Short Video'
- The One Show Finalist 'Social Media Active Engagement'
- Campaign US Big Awards Gold 'Film'
- The One Show Finalist 'Direct Marketing Social'
- Clio Finalist 'Film Under 30 Seconds'
Bobble Head
We also animated this social spot to mark Earth Day and Mini’s partnership with Polar Bears International. As part of this celebration, Mini offered limited-edition bobbleheads as a complimentary gift with a donation, with all proceeds dedicated to polar bear conservation efforts.
Additionally, the video acted as a captivating teaser for the Mini Electric ‘Nanuk’ campaign.