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LEXUS LBX Toyota Lexus, New Zealand

To launch the new range of LBX in New Zealand, we were tasked with creating youthiful, minimalistic key visuals that speak to the different characteristics of each model – Active, Cool and Relax. Each image was rendered super large to accommodate the extra long headlines and a wide range of formats.

Agency
Saatchi & Saatchi, Auckland
Contribution
Design, CGI & Retouching

Key Visuals

Red Lexus LBX campaign key visual
Copper Lexus LBX campaign key visual
Blue Lexus LBX campaign key visual
Lexus LBX model range campaign visual