We were asked to design a web experience centred around a crazy, fantastical machine, where marketers can get recommendations on which Yellow product is best suited to their specific needs.
Users select their core marketing challenges and this information is fed into the machine. The machine fires up, does some elaborate thinking processes and a recommendation is presented back to the user.
Several fun animation cycles were created so the machine had a slightly different process and outcome that was relevant to the information being input by the user.
We also created a 30 second video to introduce the machine, combining live action presenters and computer generated elements.