The
Craft Shop Opens
Campaign
Brief article September 2005
After spending six years
crafting most of the award-winning work
to come out of ColensoBBDO, Jacko van Deventer
and Ben Lockwood have set up The Craft Shop,
with the aim to work with "anyone who
values the importance of great craftsmanship".
If their combined twelve years experience
at ColensoBBDO taught them one thing above
all else, it's to appreciate a great idea
and know how to help it reach its full potential
through the application of great craft.
Having already won numerous regional and
international gongs at One Show, Cannes,
D&AD, Clio, AWARD, Axis, YoungGuns and
the ATV Awards; in Typography, Art Direction,
Copywriting, Retouching, Music Composition
and Animation; Jacko and Ben are looking
forward to applying their skills to a broad
client base, across various agencies, both
in New Zealand and abroad.
According to Jacko and Ben, they both knew
they wanted to eventually open their own
shop. But they also understood the value
of working in a large agency like Colenso,
with some of the industries best people,
building on their experience and expanding
their skill sets. Yet they agree that there
couldn't be a better time to go out on their
own than right now.
"There are lots of agencies looking
to improve on the craft in their work at
the moment. People are growing to appreciate,
more and more, that the most effective and
awarded ads are those that not only have
a great idea; but also make the idea work
as hard as it possibly can in every facet
of the execution."
Reluctant to comment on their own achievements,
this is what some of the industries most
notable Creative Directors have to say about
the duo:
"Both these guys are fantastic talents,"
says ColensoBBDO Auckland creative director,
Richard Maddocks. "You only need to
look at the variety of work they've been
involved with from Colenso over the past
six years to see what an unconventional
approach they bring to everything they do."
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Adds former ColensoBBDO CD, now Saatchi
& Saatchi deputy CD, Toby Talbot: "Most
people are only genuinely skilled at one
or two things. Personally, I can write,
art direct a bit and play keepy-uppy with
a football. That's about it. Between them,
Ben and Jacko are accomplished typographers,
photographers, retouchers, animators, designers
and composers. I look forward to working
with them again in their exciting new venture.
Even though they make me feel somewhat inadequate."
Says Mike O'Sullivan, executive creative
director of Saatchi & Saatchi, Auckland,
who was their CD for years at ColensoBBDO:
"Nearly every decent ad I've ever been
involved in has their name on it. From music
to typography. These guys are good. Very
good."
Adds Paul Catmur, CD of DDB Auckland: "Colenso
have been putting out some great ads for
years and Jacko's name, in particular, has
been on much of it. He's also a very fine
yachtsman, if rather weak at fishing. They're
both good boys and it will be great to have
another option in town for crafting ads."
Says Linds Redding from The Department of
Motion Graphics: "I have known Jacko
and Ben for some years now and know them
to be both talented and original designers
as well as being highly skilled technicians,
indeed we have collaborated on numerous
projects during their tenure at Colenso
and it has always been a fruitful and rewarding
experience."
"Broadband technologies allow us to
work internationally and provide the same
high level of service for anywhere in the
world," says Lockwood. |
