Huawei
A series of 6 print executions and a 15s TVC were created
for The Furnace Sydney for their client, Huawei Australia,
to promote the release of their latest range of smart phones.
Telstra
Australia - The Bundles
To promote the diverse home communication packages Telstra
has to offer, Ogilvy Sydney commissioned The Craft Shop to
take their 'Russian Doll' idea and create them and their world.
We started with designing the characters & explored how
their world would look. Keeping everything in the scale of
a Russian Doll set we went about modeling a miniture macro
environment using real textures and real world objects where
we could.
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Everything was modelled in high detail and ultra high resolution
which meant that we were able to use the same core file
for print, TVC's and the online component. This was extremely
efficient and cost effective.
ASB
Bank - Big Yellow Book About the Future
The Craft Shop worked with Droga 5 Auckland and their client
ASB Bank to create a manifesto outlining the direction of
their rebrand.
