The Craft Shop Aquires The Department
Motion Graphics Auckland
based studio The Craft Shop has added yet another string to
its already impressive bow with the acquisition of The Department
of Motion Graphics.
Australia - The Bundles
To promote the diverse home communication packages Telstra
has to offer, Ogilvy Sydney commissioned The Craft Shop to
take their 'Russian Doll' idea and create them and their world.
We started with designing the characters & explored how
their world would look. Keeping everything in the scale of
a Russian Doll set we went about modeling a miniture macro
environment using real textures and real world objects where
Everything was modelled in high detail and ultra high resolution
which meant that we were able to use the same core file
for print, TVC's and the online component. This was extremely
efficient and cost effective.