The Craft Shop Aquires The Department
of
Motion Graphics Auckland
based studio The Craft Shop has added yet another string to
its already impressive bow with the acquisition of The Department
of Motion Graphics.
BNZ 'Work 'til You Die'
A interactive video piece was created for a BNZ Facebook App where users could apply their friends face to the character and then send the video on to them.
Huawei
A series of 6 print executions and a 15s TVC were created
for The Furnace Sydney for their client, Huawei Australia,
to promote the release of their latest range of smart phones.
Telstra
Australia - The Bundles
To promote the diverse home communication packages Telstra
has to offer, Ogilvy Sydney commissioned The Craft Shop to
take their 'Russian Doll' idea and create them and their world.
We started with designing the characters & explored how
their world would look. Keeping everything in the scale of
a Russian Doll set we went about modeling a miniture macro
environment using real textures and real world objects where
we could.
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Everything was modelled in high detail and ultra high resolution
which meant that we were able to use the same core file
for print, TVC's and the online component. This was extremely
efficient and cost effective.
